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The Axalta Interactive Augmented Reality app features a realistic 3D avatar of Axalta’s managing director, created from supplied photographs of his front and side profiles. The app enables customers to overlay exciting 3D animations, with buttons that lead them to information about Axalta’s online presence.

The 3D avatar modeled after the real person was then rigged and animated based on real-life mannerisms indicated in the client's supplied reference video.

The app works by users scanning the Axalta Interactive logo.